Sample Publicity Worksheet

January 1997
by Curt Matthews, IPG/Chicago Review Press

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We have put together this basic information sheet to demystify the process of
book publicity for our authors. It is designed to empower authors with some
general knowledge of Chicago Review Press’s approach, to maximize your
opportunities for working productively with our publicists, and to minimize
misunderstandings and disappointment. Please remember that Chicago Review
Press has had more than 20 years of experience in publicizing books
successfully to many different media. You can rely on us to know what general
approaches will work best for your book.

The purpose of publicity is to generate sales, not simply to draw media
attention to authors. We direct all of our publicity efforts to maximize
sales. Publicity is an integral part of our marketing department and our
publicity efforts are always coordinated with other aspects of that
department such as sales and advertising. But do not confuse the job of the
publicist with that of the sales manager. Where sales targets bookstore
buyers and consumers, publicity targets reviewers who can influence their
audiences and thereby generate customers for the book. The publicist makes no
attempt to sell books directly, but instead tries to garner attention and
reviews in three major areas: print media, radio, and television.

The following schedules or time frames are approximate and often vary from
title to title. Our senior publicist, Kathy Mirkin, and her associate, Adam
Miller, know very well that flexibility and creativity…IBPA Members – Click here to view the full article (login required).

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