SALES CHANNELS: More Routes to Readers

February 2008
by A PMA Roundtable

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More Routes to Readers

Reports by 14 PMA members about where they sell books appeared in the January issue. This month, another dozen tell what they’ve learned about a wide variety of sales channels. Still more will share the wealth of experience in upcoming issues.

Many Paths to a Niche Market

I self-published Gluten-Free Diet: A Comprehensive Resource Guide that is sold in both the United States and Canada. The book is highly recommended by health professionals, individuals with celiac disease, celiac organizations, and others. I have earned the reputation as the “gluten-free diet guru” because of my qualifications as a registered dietitian with years of expertise in celiac disease and the gluten-free diet, and because I’m a member of the medical advisory boards of celiac organizations in the United States and Canada. Becoming an expert in a niche market has resulted in numerous speaking engagements, media interviews, and consulting work, all of which provide opportunities to market and sell my books.

Although I use distributors who sell to bookstores and the health food/gift store market, and I also use Amazon’s Advantage program, I have found that selling my book to nonbook-store markets is easier, more profitable, and m…IBPA Members – Click here to view the full article (login required).

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