SALES CHANNELS: More Routes to Readers

February 2008
by A PMA Roundtable

« Back to Independent Articles

SALES CHANNELS

More Routes to Readers

Reports by 14 PMA members about where they sell books appeared in the January issue. This month, another dozen tell what they’ve learned about a wide variety of sales channels. Still more will share the wealth of experience in upcoming issues.

Many Paths to a Niche Market

I self-published Gluten-Free Diet: A Comprehensive Resource Guide that is sold in both the United States and Canada. The book is highly recommended by health professionals, individuals with celiac disease, celiac organizations, and others. I have earned the reputation as the “gluten-free diet guru” because of my qualifications as a registered dietitian with years of expertise in celiac disease and the gluten-free diet, and because I’m a member of the medical advisory boards of celiac organizations in the United States and Canada. Becoming an expert in a niche market has resulted in numerous speaking engagements, media interviews, and consulting work, all of which provide opportunities to market and sell my books.

Although I use distributors who sell to bookstores and the health food/gift store market, and I also use Amazon’s Advantage program, I have found that selling my book to nonbook-store markets is easier, more profitable, and m…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.