Safe Passage Through the Data Supply Chain

June 2008
by Greg Aden

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Safe Passage Through the Data Supply Chain

by Greg Aden

In a galaxy far, far removed from my current life as a data specialist, I approached books as a freight forwarder. I handled imports for Ten Speed Press (publisher of such classics as What Color Is Your Parachute?) and knew full well that a myriad potential problems lurked in production and transport. I also knew that proper practices and relationships were essential for success throughout the physical supply chain.

The same holds true for the data supply chain that you use to convey information to book wholesalers and retailers, and that they then use to present information about your books to customers on the Web. Data sells your books. It creates and invigorates your publishing process, allowing you to negotiate rights, present your product, and express your ideas. Given the power of these bits and bytes, it’s important that data be conveyed, displayed, stored, and, finally, shipped properly.

While humans are a responsible and integral part of this process, the systems they use must allow for accessible and malleable data that will enable productive trading relationships. Awareness and attention to the data chain will produce the perfect presentation of your book at many locations online.

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