IBPA Roundtable: Revelations from Readers: Part 1

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February 2014
by IBPA Members

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(SEE ALSO: Part 2)

“What good are readers?” is one of those questions that seem to demand a response, like “How much time do you have?”

For sure, readers mean book sales and book sales mean money and money means being able to do more books and get them into the hands and minds and hearts of appreciative readers. But as IBPA members know, readers have great value for many other reasons too.

The reports that follow make up the first installment of our series about what publishers glean from interactions with readers. As you’ll see, they provide insights on how you might manage those interactions and what rewards you might reap as a result.

More members’ reports will run next month. Many thanks to everybody who sent a contribution….IBPA Members – Click here to view the full article (login required).

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