Returns: Tactics for Addressing a Persistent Problem

October 2008
by Contributions

« Back to Independent Articles


Returns: Tactics for Addressing a Persistent Problem

Members’ reports on returns in the September issue seemed to reflect a trend toward disallowing returns, or at least some of them. As you’ll see, the reports this month may too. Stay tuned for the third and last installment in this series.

—Judith Appelbaum

It’s No Returns for Wholesalers

Returns are poison to small publishers like us, and it’s past time for us to stand up for alternatives.

We publish mostly four-color nautical guidebooks and print new editions of each title about every three years; meanwhile, each title is updated online for the customers.

Our wholesale policy is No Returns, but we offer a 50 to 60 percent discount on multiple case lots and 60- to 90-day terms, and at least 30 days before we release a new edition to replace one that’s still being held in some of our wholesalers’ warehouses, we give them all written notice plus a phone call. We always offer to take back the wholesaler’s older stock (covers only; we pay shipping) and give them credit (whatever they had paid us) toward their next order of the new edition.

We bend over backward for our …IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.