Resolution Now-Payments Later

January 1999
by Jan Nathan

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January-the month to make resolutions that somehow never seem to make it to December. Many of mine never seem to make it to the end of January! Here’s a list of resolutions I heard while talking to our publisher members this past year: Resolution #1: To have a title on The New York Times Bestseller List for a year. Resolution #2: To get a review in The New York Times. Resolution #3: To get a review in Publishers Weekly. Resolution #4: To get a review anywhere. Resolution #5: To get Barnes & Noble or Borders to stock more than three copies of my title. Resolution #6: To get some independents to stock my title. Resolution #7: To get any retail outlet to stock my title. Resolution #8: To order realistic numbers when going to print (i.e., not order 5,000 copies of a book that will only sell 150). Resolution #9: To develop a business plan. Resolution #10: To develop a business plan that has money left over for marketing. Resolution #11: To publish only bestsellers. Resolution #12: To publish only bestsellers, and perhaps a few titles written by relatives, but they have to be good. Resolution #13: To publish Uncle Harry’s book unedited! Resolution #14: To publish Uncle Harry’s book under a new imprint. Resolution #15: To make enough money this year to pay myself a salary!

January is actually a good month to take stock. Look over what your titles have done in 1998. I know of some members who have done just this in previous years and found that the area in wh…IBPA Members – Click here to view the full article (login required).

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