Reflections on the Kindle

May 2008
by Florrie Binford Kichler

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by Florrie Binford Kichler

Reflections on the Kindle

We hope you’ll quickly forget you’re reading on an advanced wireless device and instead be transported into that mental realm readers love, where the outside world dissolves, leaving only the author’s stories, words and ideas.—Jeff Bezos

Kindle—light (a flame); set on fire. 2 arouse (an emotion).—Compact Oxford English Dictionary

I had already decided to hate the Kindle.

After all, I fell for the RCA E-book Reader, now in its second and final life as a doorstop. Touted as the device that would persuade the reading public to instantly empty shelves of all print, it didn’t take long to tumble into technology purgatory, joining all the other e-book readers that have imploded in the last 15 years.

The Kindle, I thought, was just another in a long line of techie toys for geeks and nerds. Twelve hours a workday reading on a screen was plenty, so why would I want to spend my leisure time cuddling up with yet another screen? Still, in the interest of market research, I determined that I owed it to my personal development and my business to see what the fuss was about. So I coughed up the …IBPA Members – Click here to view the full article (login required).

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