Reflections on Bogus Blurbs, Unreal Reviews, and Manufactured Bestsellers

July 2008
by Peter Bowerman

« Back to Independent Articles

Reflections on Bogus Blurbs, Unreal Reviews, and Manufactured Bestsellers

by Peter Bowerman

Got an email recently from a college fraternity brother of mine that read, in part:

I have a small favor to ask. A good friend of mine, ____, has written a book, and Amazon is currently running a contest to determine the winner in its category. It would really help him out if you could go over to Amazon and write a good review of the book (here’s the link: ____). The more good reviews he gets, the better his chances of winning. I know he’d really appreciate it.

The author’s original note was below in the same thread; he expressed his no doubt sincere appreciation: “Thank you SO much for doing this!” So earnest. So grateful. So ethically challenged.

If enough people write good reviews, he can win. And winning is what it’s all about. Right? Here was someone sending out a legitimate-sounding request to help a friend, asking us all to write a gushing review of this guy’s book (and providing the link to do so), minus the inconvenience of actually having to read said book. After all, we’re all busy people, y’know . . .

What’s particularly troubling about this is that both my friend and his friend felt nary a qualm abo…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.