Really Simple Syndication

January 2007
by Reid Goldsborough

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Of interest to our niche pubishers, perhaps



Really Simple Syndication


by Reid Goldsborough


Imagine having just the
information you need delivered to you as soon as it becomes available. That’s
always been the Holy Grail of the Information Age.


Since the Internet became the
Internet, people have tried to come up with better ways to use it to stay
informed. One of the latest and most successful is a Web-based system called
RSS, now generally understood to mean Really Simple Syndication (it has meant
different things in the past).


For Web users, the chief benefits
of RSS are convenience and saving time. Instead of periodically going to
selected Web sites and blogs to find out what’s new, you can direct that new
information be delivered to you automatically.


For Web site owners, the chief
benefit is that ability to give people another means of obtaining your content.
Faced with a site that doesn’t provide RSS feeds, some visitors may opt for
similar sites that do. This applies to any business site, news site, personal
blog, or other destination with frequently changing information.


RSS is also used for podcasting,
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