Reaching the Takeoff Point

December 2009
by Frank Gromling

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Reaching the Takeoff Point

by Frank Gromling

In the September 2009 Independent I wrote a piece called “This Is Not a Fairy Tale, It Just Sounds Like One” in which I described, in part, how I had progressed from being a naive publisher to being one whose business was on a new and dynamic path. This article picks up the story at the point where I decided to concentrate on my niche and relates the amazing events that followed.

It was a little less than a year ago that I decided to follow the advice of my mentor, Rudy Shur of Square One Books, and focus my small press, Ocean Publishing, exclusively on the production and marketing of nonfiction titles about marine life, nature, environment, and conservation. Once I had made and implemented that decision, several things happened in rapid succession. Together, they resulted in Ocean Publishing reaching what economists call the takeoff stage in a company’s life. As an experienced owner of six previous successful startups, and an aviation enthusiast, I was more than ready to be cleared for takeoff.

My Time/Space/Content Continuum

As if a dam had been breached, good things began to flow my way.

The first was the opportunity to meet with famed ocean protector and world-…IBPA Members – Click here to view the full article (login required).

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