Reaching the Library Market

April 2005
by Chris Kahn

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People often ask me what books librarians buy and how they choose titles. This is not a coincidence, since I represent the Reed Business Information magazines Library Journal (LJ), School Library Journal (SLJ), CRÍTICAS, and their assorted Web sites and newsletters in the western United States and Canada. This article answers those questions in terms of our magazines, but you can apply a lot of what I say to other magazines for libraries.

A bit of background:

Library Journal serves librarians in public, college, university, corporate, medical, and other special-interest libraries. It is published 20 times a year, includes news, features, and reviews, and has a circulation of about 20,000, but every issue is passed around to an additional readership conservatively estimated at 60,000. LJ is in its 137th year of continuous publication

School Library Journal is written for children’s and young adult librarians in public libraries, and librarians and media center specialists in K-12 schools. This monthly publication has about 40,000 subscribers, with another 50,000 readers receiving it from colleagues. It was spun out of LJ in 1954.

For the past three years CRÍTICAS, the bimonthly “English Speakers Guide to the Latest Spanish Language Titles,” has been reviewing and delivering news about this emerging market. It will soon be reformatted as a semiannual supplement to LJ, IBPA Members – Click here to view the full article (login required).

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