Ratcheting Up for Radio

February 2010
by Kimberly Edwards

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Ratcheting Up for Radio

by Kimberly Edwards

Inspired by people I networked with at last year’s Northern California Publishers and Authors (NCPA) Conference, I decided to collect information about good ways for authors to handle radio interviews, and I zeroed in on three authors with different kinds of books.

Northern California novelist John Takacs—author of The Take-Us (AGE Publishing Company)—hit the ground running in late 2008 when he realized 50 radio shows lay ahead. “Here I had just emerged from many months in my writing cocoon. Then I learned I would be expected to talk about me and my novel’s theme, America’s dependence on oil.

“At first I freaked. Now, after having done radio interviews at truck stops, rest areas, parking lots—one time I even found myself in the middle of a robbery—I know that an author has about 30 seconds to spit out a book blurb. The rest of the time is about you. You’re the expert. In my case, it was oil and energy. On radio, they want to know about you.”

When You’re on the Air

Psychologist Dr. Susan M. Osborn, author of The System Made Me Do It from LifeThread Publications, knows the value of funny lines and/or sound bites “to lighten things up, especi…IBPA Members – Click here to view the full article (login required).

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