Radio Time Slots: A Quick Analysis of Interview Opportunities

March 2004
by Bryan Farrish

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Radio has a set pattern of listening: During certain days–and certain times of the day–a certain number and a certain type of people will be listening, and these listeners will be doing similar things. For targeting stations and shows, I recommend www.radio-locator.com. To get the best results from your pitches, here’s what you need to know about “dayparts.”

Overnights (weekdays, midnight to 6 a.m.). This period has the fewest listeners, and therefore it is least in demand by interview guests. This means, of course, that it is easiest to get booked here, and it also means that hosts are more likely to keep promoting your book for several days after your interview, and–if you have provided free copies for listeners–to keep giving out copies. Listeners during this daypart are often young (college age) and often truckers. Both are high-response call-in groups. Many shows on during the overnight hours are not local; they’re satellite shows, so call the station before you spend time pitching a program that can’t have local guests.

Evenings (weekdays, 7 p.m. to midnight). The next higher level of listenership occurs in the evenings; as with overnights, it skews young. Talk stations have more openings for interviews during this daypart than music stations. Booking is more difficult than with overnights, because most people who want to be interviewed try to get time slots with at least as many listeners…IBPA Members – Click here to view the full article (login required).

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