Quick Keys to Successful Cover Design

December 2009
by Michelle DeFilippo

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DESIGN DEPARTMENT

Quick Keys to Successful Cover Design

by Michelle DeFilippo

One of the biggest mistakes that new publishers make when evaluating book-cover concepts is to focus on what they “like.”

“Huh?” you may ask. “I’m paying good money for this cover, and it’s my book. Are you suggesting I’m not entitled to like the design?

No, not exactly. What I am suggesting is that before you reject your designer’s concepts, it’s important to understand that a book cover has one job—to capture the attention of the buyer. Period. End of story.

There are a thousand ways to accomplish this, and they all have one thing in common: the book cover must be simple. Breaking this cardinal rule can hurt your sales, big-time.

Think of your book cover as a billboard. Just like vehicles on the freeway, your prospective buyers are speeding by. Statistics show that people look at a book cover for only seven seconds, on average, before making a decision to buy, or not. That’s not a lot of time to convince somebody your book is what they want.

Ask a busy prospective buyer to work too hard—by adding complex graphics to a cover design, for instan…IBPA Members – Click here to view the full article (login required).

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