Put Your Book Catalog Online

December 2007
by Susan Daffron

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Put Your Book Catalog Online

by Susan Daffron

As a recent survey from Accenture showed, people don’t just purchase online, they also use the Web to research product-buying decisions before heading off to a bricks-and-mortar store. In fact, 43 percent of the consumers responding to that survey cited online information as the most powerful influencer in their purchasing decisions.

The message for publishers—even the smallest micropublishers—is that you should post pages about your books even if you can’t justify the expense of a high-end e-commerce system. Essentially, what you need is an online version of your sell sheets or paper catalog.

A good way to start researching your options is to spend some time at sites for publishing businesses similar to yours. See what their catalogs look like. Write down what you like and don’t like.

After you’ve checked out your competition, check out high-end electronic commerce in action. Go to some of the big retail sites, such as LLBean.com or Buy.com, as well as Amazon.com. Exploring these sites will give you an idea of how electronic commerce can work when you add all the bells and whistles.

Now map out what you want in your Web catalog. Draw a flow chart that starts with the Hom…IBPA Members – Click here to view the full article (login required).

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