Publishing’s Three Rs: Reviews, Returns, Rethinking

December 1999
by Jan Nathan

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Each month I get calls from publishers who state that they can’t get reviewed by the major metro
newspapers and it’s all due to the policies that these newspapers have about not reviewing titles from
small presses or one-book publishers.
Admittedly it’s difficult to get the attention of the New York Times, the Washington Post, the LA
times
, and/or the Chicago Tribune. But if the product is right, the fact that you may be a novice in
publishing really doesn’t matter.
Take the case of Robert and Sue Harvey, who published their first book in May 1999. Its title isVirtual Reality and the College Freshman: All Our Friends Are 18. To date, they have received the
following coverage: June 15 – an article titled “Living and Guiding Freshman Life,”San Ramon Valley times; June 24 – an article titled “Time to Hit the Books to Get the Most Out of College” in USA
Today
; October 10 – an article titled “Couple’s Book Gives Insight to Freshmen” in The Herald Sun
(Durham, NC); October 15 – an article titled “College Freshmen Face Problems in New Surroundings” in The
Washington times
; October 19 – an article titled “Never Too Old to Understand Being 18” in The Oakland Tribune; November 1- an article titled “Freshman Blues” in Time magazine.
Their promotional material? Pretty basic. First, a one-page sell sheet that was produced in Word
on plain white paper. It contains quotes from people at unive…IBPA Members – Click here to view the full article (login required).

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