PUBLISHING UNIVERSITY PREVIEW

March 2009
by Brian Jud

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PUBLISHING UNIVERSITY PREVIEW

Marketing Insights

by Brian Jud

If you are looking for new ways to sell more books, and to sell them more profitably in today’s challenging economy, then IBPA’s 2009 Publishing University has what you want. Here’s a quick report on some of the new courses, new speakers, and new approaches, complete with tips you can use right now.

Improving the Bottom Line

Do your retail sales and returns bop up and down like the stock market? Dan Poynter (Para Publishing), Betsy Young (Sales & Marketing Director, Harvard Common Press), and I will show you how to smooth out the flow and turn your business around. Our How You Slice It session will teach you how to sell nonreturnable to willing buyers in new market segments.

The How You Slice It class offers six proven things you can do quickly to extend your core business and increase your revenue and profits. Here’s the top line. First, expand along the value chain with direct distribution to end users. Second, introduce new products and services. Third, utilize other distribution channels to move into a new niche. Fourth, enter new geographic regions in the United States or internationally. Fifth, address new customer segment…IBPA Members – Click here to view the full article (login required).

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