Publishing University 2010: The Guts to Change

April 2010
by Florrie Binford Kichler

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by Florrie Binford Kichler


Publishing University 2010: The Guts to Change

Quit the wrong stuff

Stick with the right stuff

Have the guts to do one or the other

The Dip by Seth Godin

If it ain’t broke, don’t fix it.

In other words, posits the old adage, it’s a mistake to try to improve something that works.

In the past two decades, IBPA’s Publishing University has educated thousands of publishers about the business of publishing. Since the 1990s, the University has offered 50-plus sessions on all aspects of publishing during a two- to three-day event prior to a four-day BookExpo, usually held in large (and expensive) cities such as Chicago, Los Angeles, Washington, DC, and New York City.

“I made great connections, I learned a boatload, and most importantly, I really learned the areas where I needed to improve our capabilities,” remarked a 2009 Publishing University attendee. IBPA’s flagship educational program has consistently provided top-notch classroom instruction and, even more important, publisher-to-publisher networking and learning.

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