Publishing Tips Your Consultant Might Not Have Given You
« Back to Independent Articles
When my wife, Lindsey Hall, and I wrote the first book about bulimia more than 22 years ago, we didn’t expect eating disorders to become our lifework. We simply wanted to spread the word about a little-known psychological illness, from which Lindsey had cured herself after many years of bingeing and purging. We told her story and offered self-help methods of recovery. Now, in its fifth edition, Bulimia: A Guide to Recovery has sold more than 150,000 copies, and our company, Gürze Books, publishes and distributes books to individuals and professionals concerned with bulimia, anorexia nervosa, compulsive eating, and related topics.
We’ve gone from hanging flyers on college bathroom stalls promoting that first book to having two dozen titles in print and a 32-page catalog that is the most widely used resource in the field. Along the way, I’ve learned a few things and PMA has asked me to share some thoughts with other independent publishers.
Follow Your Heart
As a couple of ex-hippies, we’ve always seen our primary mission as helping people, and, thankfully, we have received thousands of letters and calls that indicate our mission has been accomplished. We believed in what we were doing, and so although we had to refinance our house a few times and even charged payroll on our Visa card once, we stuck with it.
However, it dawned on us early on that we also needed to make money. Fortunately, it seemed…IBPA Members – Click here to view the full article (login required).
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.