Publishers and the Internet: Using Technology Well

June 1997
by Mary Westheimer, President, BookZone

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(Note: Italicized words are defined at the end of this Fact Sheet.)What Can the Internet Do for Publishers?

Before addressing the subject everyone wants to hear about (selling books), let’s look at some of the other ways publishers are already using the Internet. Most obvious is e-mail, a low-cost, highly efficient communication method. From simple memos to transferring text, e-mail can cut down on clutter while still allowing you to “have it in writing.” Even graphic images and long text files can be e-mailed, saving time, money, and other resources.

Conducting research is another valuable use of the Internet. Whether you’re combing the World Wide Web by using search engines or “surfing” from link to link, participating in newsgroups on the Usenet, or subscribing to mail lists (another benefit of e-mail), a tremendous amount of information can be gathered without leaving your office, no matter what time it is or what day it might be.

The Internet also offers the opportunity to pose surveys and collect information at a Web site. You can gather this type of information from mail lists or newsgroups as well.

And then, of course, there’s selling books. You can sell both retail and wholesale on the Web and via e-mail and newsgroups.What Are the Various Ways to Sell Books on the Net, and What Are Their Advantages and Disadvantages?

Some people simply sell books by putting all ordering information in the IBPA Members – Click here to view the full article (login required).

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