Publicity: A Five-Part Basic Program
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Publicity is the art of building awareness of a book and platform with its target audience. The objective is to gain positive coverage by connecting the media with the audience. Coverage may include reviews, interviews, feature articles, guest articles, op-eds, and mentions of the book, the author, and/or the publisher and any related brand/platform.
Ideally, publicity will translate into sales, and, like sales, it is a subset of marketing. Many publicists today also function as marketers in that they help the publishers and authors they work with create and build platforms. The process starts with a marketing plan that includes publicity, social media marketing, and other promotional services designed to connect with target media and audiences….IBPA Members – Click here to view the full article (login required).
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