Promoting with Pinterest: How to Get the Most from This Hot Social Media Network

post thumbnail
October 2012
by Stephanie Chandler

« Back to Independent Articles

According a recent report by Experian, Pinterest is currently the third-largest social media site in terms of the number of site visits each month. Putting the numbers in perspective, Facebook stood out above the rest with a whopping 7 billion visits; Twitter received 182 million; Pinterest received 104 million; and LinkedIn received 86 million.

Considering that Pinterest has been in existence only since 2010, its growth has been remarkable. According to a Wall Street Journal report, Pinterest users spend an average of 89 minutes per month on the site.* Compare that with 21 minutes on Twitter and 17 minutes on LinkedIn, and it’s clear that Pinterest users are dedicated.

A social media site built around the concept of sharing photos and videos, Pinterest lets users “pin” photos or videos to their boards for sharing with other users. Its predominantly female audience makes it a popular place to share images about wedding planning, home redecorating, recipes, vacation destinations—and books….IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.