Promote Your Appearances

December 1998
by Brian Jud

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The process of arranging media interviews is arduous, but eventually rewarding. Soon your proposal will connect with the right people at the right time, and you will be invited to appear on shows. Your objective at that point is to promote your media appearances. Not only must you alert booksellers and your distributors, but you must build your audiences by telling people in advance to tune in. You might even give your friends lists of questions to ask when they ring up to talk to you during radio call-in shows.

Here’s what you can do to promote your title:Tell your distributors and wholesalers about your promotional efforts. Let them know what shows you will be on and where each interview will occur. Their salespeople will tell bookstores in those locations to stock up on your books in anticipation of increased sales.Contact area bookstores, particularly the independents. Trim excess book covers to use as postcards, and mail notices of your performances to as many stores in the interview regions as possible. Offer some special incentive to stock your books, such as mentioning a store’s name on the air (with a minimum purchase).Alert your fulfillment service so that they can make sure their telephones are covered properly during and after your shows.If you are selling to consumers directly, obtain a toll-free number. Before you call the telephone company, have several numbers in mind that spell out easily remembered seven- or eight-character…IBPA Members – Click here to view the full article (login required).

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