Program Previews: Conversations with Three Key PMA-U Speakers

April 2004
by Robin Bartlett, PMA University Chair

« Back to Independent Articles

Recently, I had an opportunity to interview the speakers for three valuable special sessions at this year’s PMA University. One thing I learned is that all attendees will benefit from these sessions. Whether this is your first time attending PMA-U or you’re a University veteran, you’ll take away information that you can put to use immediately. Here’s a preview.

John Kremer: “Outsell the New York Times Bestsellers Without Breaking a Sweat” (Tuesday, June 1, 3:00—5:30 p.m.) and “What I Have Learned in 20 Years of Book Marketing” (Wednesday, June 2, 4:00—5:30 p.m.)

In his address to the first-time attendees, John Kremer will present the basic principles a publisher needs to follow to create a bestseller. John–the author of 1001 Ways to Market Your Books, Book Marketing Made Easier,and Mail Order Selling Made Easier– says, “The big publishers are spending tens of thousands of dollars to get books on the New York Times bestseller list, but you don’t have to.” Most of Kremer’s recommendations to achieve bestsellerdom rely more on smart, hard work than on big promotional dollars.

One common misconception among new publishers, John points out, is that all bestsellers skyrocket to success. “Just the opposite is more often true,” he says. “Many bestsellers start locally and grow to grand proportions over time.” One of the g…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.