Profiting from Publishing University: Members Share Valuable Lessons They Learned

January 2009
by Terry Nathan

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DIRECTOR’S DESK

by Terry Nathan

Executive Director

Profiting from Publishing University: Members Share Valuable Lessons They Learned

Happy New Year! Have you made your resolutions yet? If not, let me help you out. I hereby challenge each and every one of you to get better at the business of publishing this year.

And what better way than by attending our 25th annual Publishing University, which will take place May 26–28, 2009, in New York City? There is plenty of time to make your plans, but don’t delay. I have never heard an attendee complain about the sizable return on investment.

After our 2008 Publshing University, I asked attendees to share the most valuable things they learned, and now I’m about to share some of their very interesting responses with you. My goal is not only to encourage you to attend the 2009 Publishing University, but also to provide you with insights from your fellow IBPA members.

I have told people that I feel as though I got a Harvard MBA in publishing crammed into just a few days at Publishing University. It was total immersion learning that was sometimes so content-rich that I felt that my head was spinning.

But t…IBPA Members – Click here to view the full article (login required).

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