Printing Terms from a Faraway Planet

July 2008
by Margie Dana

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Printing Terms from a Faraway Planet

by Margie Dana

Believe me when I tell you that some of the terminology I learned as a new print-buyer gave me pause. Work-and-turn? Work-and-tumble? What was this, a circus?

Printing has a language all its own, and print customers need to jump on board the lingo train if they want to know what’s what.

In no particular order, here are some printing terms that seem to come from a whole other planet:

Bleeds. When printing extends all the way to the edge of the paper, as in “the ink bleeds off the sheet.” Any job that bleeds can cost you more.

Choke. To reduce a printing image slightly so you don’t have a darker overlapped border on a lighter background.

Creep. Also called “push out,” it happens when the middle pages of a folded signature extend a little bit beyond the outside pages. Your printer has to compensate for it during layout and imposition. Otherwise you’ll be stuck with a little creep. And who needs that?

Dummy. A preliminary mockup of the final piece, showing images and text. Sometimes it’s just blank pages or paper, made up in advance to simulate the final s…IBPA Members – Click here to view the full article (login required).

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