Press Kit Power
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Press Kit Power
by Mary Jo Hazard
News of The Peacocks of Palos Verdes flew into 10,000 homes in the South Bay area of Southern California on April 10, into 35,000 homes on May 5, and into 75,000 homes on May 18 this spring. The reason for the flights—stories in three local publications stimulated by my press kit.
To launch Peacocks in March, I wrote an email news release for the local publications and television station. I followed up with a phone call two days later. “They won’t answer,” a knowing friend said. “Media people are always busy. Leave a message.”
Along with the message, I left my kit. Was that helpful? Within days, two reporters called, arranged interviews and photo shoots, and wrote articles.
One of them, Rebecca Villaneda, a Peninsula News reporter, told me that “the presentation was fantastic and eye-catching,” that she liked the colorful folder, and that the background information about me and the photographs were helpful because she could use them in her article and in coming up with questions for her interview with me.
“The book in the kit is ideal,” she said, adding that she had tossed the page of games I had included, “but it was a nice touch for people to pass alo…IBPA Members – Click here to view the full article (login required).
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