PRESIDENT’S REPORT
PMA Is You

July 2006
by Florrie Binford Kichler

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During a long childhood
illness of mine that required complete bed rest, my Aunt Mary brought me an
orange-covered book entitled Amelia Earhart, Kansas Girl. I devoured it and begged for
more books in the classic children’s book series fondly remembered by
schoolchildren of the 1950s and 1960s as the “orange biographies.”

 

Fast forward nearly 40 years to a
time when—as a would-be publisher with nothing but a dream (sound
familiar?) to bring that series back into print—I joined what was then
the Publishers Marketing Association. Three years of learning, research, and
support resulted in the founding of my company, Patria Press, specifically to
reintroduce those orange biographies, now renamed the Young Patriots
Series, to today’s kids.

 

Like many of you, I submitted my
first title to PMA’s Trade Distribution Program, and it was accepted.

 

Like many of you, I have
participated in countless cooperative PMA Target Marketing and Catalog
mailings.

 

Like many of you, I have worked
and exhibited at PMA booths at BEA, ALA, and the regionals.

 

Like many of you, I have attended
and learned from the best in the business at the annual Publishing University.

 

For the past four years, it has
been my pleasure and ho…IBPA Members – Click here to view the full article (login required).

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