PRESIDENT’S REPORT: Publishing Is Easy . .

November 2007
by Florrie Binford Kichler

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by Florrie Binford Kichler

Publishing Is Easy . . .

. . . compared to writing a column.

My father wrote a weekly column for the Indianapolis Business Journal for about six years. He observed, “What I discovered is that if you really know something about a topic, 800 words is not enough to do it justice, and if you don’t, you can get into trouble in 300 words or less.”

What Dad didn’t say was that it’s better to get into trouble with 300 words than stay safe with none. My hat is off to journalists and bloggers and anyone else who has to come up with an idea for a recurring column. Seven to eight hundred words doesn’t sound like a lot—unless they’re yours.

Most months are easy, but now and then, the proverbial writer’s block hits and I find myself staring at a blank screen, praying that email—even from the Nigerian solicitor offering me $6 million if I reveal my bank account number for the big deposit—will arrive so I can go check it instead of writing my column.

For those of you out there who may have to produce 700 to 800 words on a daily, weekly, or monthly basis, here are some lessons learned from experience:

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