PRESIDENT’S REPORT: Don’t Stop
« Back to Independent Articles
by Florrie Binford Kichler
“Don’t stop thinking about tomorrow.”—“Don’t Stop” by Christine McVie, sung by Fleetwood Mac
“You have to be a ‘glass is half full’ person to devote your life to publishing.”—Allan Kornblum, Coffee House Press, interview by Scott Esposito, “How to Publish in a Recession” (conversationalreading.com/2009/02/how-to-publis-1.html)
Bill Clinton chose Fleetwood Mac’s optimistic anthem to the future as his campaign song for the 1992 presidential race. At that time, the United States was still struggling with the aftermath of a recession characterized by a credit crunch and housing market decline.
As 2009 begins, euphemistic talk of “tough times” and “cutting back” has changed to talk of recession and layoffs. In the publishing industry alone, thousands have lost jobs and the “Big Six” have become the “Smaller Six” as they slash overhead while searching for routes to profitability.
Back in November, in my column “Ten Tips for Tough Times,” I proposed some strategies for weathering the “slowdown.” Now the …IBPA Members – Click here to view the full article (login required).
From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.Educational Opportunities
Attend a seminar, ask an expert, and get more free advice with our educational programs.Become a member
Access exclusive members-only benefits starting at just $10.