President’s Report: About You, What You Like, and What You Want

September 2005
by Kent Sturgis

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PMA members appear to be
optimistic about the future of independent book publishing, even if they are
somewhat less positive about their own enterprises, according to the results of
a new membership survey.

The survey was part random sample,
part voluntary, and conducted this summer through SurveyMonkey.com. We created
a random sample from the member database, then invited the selected publishers
to answer questions on a confidential basis. As of this writing, about 3.5
percent of the membership have answered nearly 50 multiple-choice questions
designed to elicit material about member publishers, ideas about how PMA might
serve its members better, and information about readership of PMA Independent.

Here’s a summary of what we
learned:

Attitude
about the future of independent book publishing

·      Negative, 0 percent

·      Somewhat negative, 16 percent

·      Somewhat optimistic, 40 percent

·      Very optimistic, 37 percent

Description
of respondent’s enterprise
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