President’s Post:
If You’re Going to San Francisco: An Unofficial Guide to Publishing University

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March 2012
by Florrie Binford Kichler

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You’ve made the best decision of your publishing career and registered for IBPA Publishing University.

Your travel plans are set; hotel reservations are made, and the suitcase is out of the closet, ready for packing.

You’ve committed the IBPA Publishing University schedule to memory and know exactly which sessions you plan to attend.

Now all you have to do is show up, take notes, and a day and a half later you will leave having transformed yourself into a repository of publishing information. After all, that’s what you came for, right?

Not so fast.

Of course the purpose of IBPA Publishing University is education—the 20 individual sessions and general sessions were created specifically to inform, incite, and inspire. Knowledgeable experts in the industry are gathered in one place to give attendees the benefit of their wisdom and experience; the attendees soak it in and return to their workplaces chock-full of ideas on how to publish better and smarter.

But there…IBPA Members – Click here to view the full article (login required).

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