PRESIDENT’S POST – IBPA Goes “E”—New Marketing Programs for 2011
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by Florrie Binford Kichler
IBPA Goes “E”—New Marketing Programs for 2011
IBPA is proud to be launching two “e-nitiatives” designed to help you, our members, sell more books in 2011—and beyond: the IBPA-Ingram marketing partnership and the IBPA-Serendipity partnership. Created specifically to help you expand your online marketing reach, these programs are in the beginning stages as you read this, and your board and staff at IBPA are looking forward to your feedback as we fine-tune them during the next few months.
The IBPA-Ingram marketing initiative (highlighted in “From the Boardroom”) offers several opportunities for working with the large wholesaler and reflects a major departure from Ingram’s policy of working only with publishers that have 10 titles or more. If and only if you are an IBPA member, Ingram will accept your company as a vendor even if it publishes just one title.
The IBPA-Serendipity partnership began in the fall of 2010 as a pilot program with this creator of a master online interactive catalog, and as you read this, we will be looking for more opportunities to work together going forward.
Following are the details on both.
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