PRESIDENT’S POST Five Ways to Stand Out from the Crowd

August 2010
by Florrie Binford Kichler

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PRESIDENT’S POST

by Florrie Binford Kichler

PRESIDENT, IBPA

Five Ways to Stand Out from the Crowd

Advice on how to succeed in publishing swirls around us. Our very own Independent features experts in the business communicating on a huge variety of topics, all designed to help you run your publishing company better and smarter. There’s no denying that your business and marketing plans, access to capital, social media strategy, distribution, promotion, editorial, and financial management are all critical components of a successful publishing program.

But there’s more to your business than business.

Of course, we have to make money to keep our companies alive. And that will not happen without constant and serious attention to marketing, promotion, distribution, production, editorial, and finance. But relentless focus on the bottom line can sometimes lead us to ignore the very factors that don’t appear on any balance sheet, but will put us over the top with our customers and colleagues.

I propose that, in addition to paying attention to the business of your business, you integrate the following five tasks (often sadly neglected) into your working day on a regular basis, so you will stand…IBPA Members – Click here to view the full article (login required).

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