PRESIDENT’S POST And the Winner Is . . . The Top Five Issues to Consider Before Entering a Book Awards Program

November 2010
by Florrie Binford Kichler

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PRESIDENT’S POST

by Florrie Binford Kichler

PRESIDENT, IBPA

And the Winner Is . . . The Top Five Issues to Consider Before Entering a Book Awards Program

As a publisher, I’m a believer in book awards. Not only does that gold or silver seal on your book attract the consumer’s attention; the tangible mark of distinction also gives you marketing and promotion ammunition for catalogs, bookmarks, blogs, Web sites, and more.

Another benefit comes from those few programs—such as IBPA’s Benjamin Franklin Awards—that give you individual feedback on why your book was or wasn’t chosen. The education and insight you receive through feedback can be applied to future books and is invaluable.

Granted, unless the award your book gets is national in scope, you may not see a huge bump in sales, but for buyers faced with a universe of millions of books—and the new title count approaching a million a year—an award provides one more reason to choose your book.

So the decision to enter a book award competition is easy. What’s hard is choosing which one.

Criteria for Choosing Among Awards

The Pulitzer, the Nobel, the National…IBPA Members – Click here to view the full article (login required).

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