President’s Message
The Time Is Right for Recycled Paper

December 2004
by Kent Sturgis

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An eye-opening response to my recent email survey of PMA members about trends in use of recycled paper came from Lily G. Stephen at Blooming Rose Press in Mount Shasta, CA, who praised the Green Press Initiative. You owe it to yourself–and excuse me if this sounds grandiose, perhaps to the future of our forests as well–to check this out at

Early this year, Stephen discovered GPI, whose Web site “was an inspiration to me,” she said. “I saw possibilities for extending our Earth-friendly habits at home into the way we publish.”

Green Press Initiative is a nonprofit, foundation-funded organization based in Ann Arbor, MI, whose mission is to work with authors, publishers, printers, paper manufacturers, and others “to create paper-use transformations that will conserve natural resources and preserve endangered forests.”

Blooming Rose Press quickly became one of 66 U.S. publishers on the GPI roster. Soon after, the press made a print-buying decision based on the availability of recycled, acid-free text stock. McNaughton & Gunn printed volume two of its evolutionary fiction trilogy, The El-eventh Hour, on 50# Thor Offset with 30 percent postconsumer content.

According to the Green Press Initiative, nearly 1 million tons of paper are produced annually for U.S. book publishing, at a cost of about 20 million trees. Recycled fiber accounts for only about 5 percent….IBPA Members – Click here to view the full article (login required).

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