President’s Post: New Moves: A Name That Suits Us Now

January 2005
by Kent Sturgis

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Your board of directors recently made a difficult decision regarding a name change for the Publishers Marketing Association as part of an effort to re-position PMA in the industry and to reflect the fact that its mission, while retaining a strong focus on marketing, today includes all other aspects of publishing as well.

Twenty years ago, a few dozen Southern California publishers, including some self-publishers, formed PMA to facilitate cooperative marketing and to share ideas about how to get publicity for books. At first, as some of you may remember, the organization was called PASCAL (for Publishers Association of Southern California).

Today, with a North American membership of 4,000, PMA still runs a wide assortment of cooperative marketing programs, and they’re nationwide. Its Publishing University has become our industry’s premier training conference, with a curriculum that includes three days of presentations and discussions delving into all aspects of publishing, from business to acquisition and editorial, design, and production, and the all-important marketing. The organization has far exceeded the goals of its original members, becoming the eyes, ears, and, most important, the voice of independent book publishing.

Our new name is:


The Independent Book Publishers Association

Having discussed the name-change issue inconclusively through most of 2004 and…IBPA Members – Click here to view the full article (login required).

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