President’s Message: Let’s Work Together

July 2000
by Linda Ligon, Interweave Press

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My first encounter with PMA was in 1988. ABA (now BEA) was in San
Francisco, and I got wind that there would be some seminars for small
publishers. Small I was; I had just barely grown from publishing a small
magazine produced on my diningroom table to a small magazine and a few
small books in a small actual office in my small town of Loveland,
Colorado. Small was beautiful, but not necessarily easy. I needed
help.

The session I remember so well from that first PMA University was the
free-for-all book critique, in which other small publishers vied for the
chance to present their titles to a panel of experts. These experts did
not hold back in giving advice. “Nobody’s going to be able to read that
spine on the shelf in a bookstore. Here’s what you should do.””Did you
forget the ISBN number? Here’s where you get one, and here’s where you
should place it.””This book has great potential for premium sales, and
here’s who you can talk to about that.””The cover is eye-catching, but
the title will confuse a potential buyer. Why don’t you try this?” And so
on. Real, nitty-gritty, smart, specific advice. That one session was worth
a million bucks to me—not just for the know-how I picked up, but also for
the experience of being among other people with the same problems,
concerns, and passion for publishing.

Fifteen or so years and a coup…IBPA Members – Click here to view the full article (login required).

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