President’s Column:
More Power, More Press for Independent Publishers

November 2003
by Don Tubesing

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PMA’s most visible programs focus on education and co-op marketing in direct support of our member publishers. Most everyone knows about PMA University, held just prior to BEA. Many members regularly participate in one of the 10 major PMA Co-op Marketing programs that help them get the word out about their titles for far less than comparable alternatives.

But PMA also works behind the scenes to support independent publishers and to position independent publishing as a recognized force. Three recent meetings gained ground on these fronts.

ABA as Ally

At the suggestion of members of our affiliate groups, who gathered for a roundtable dinner discussion before BEA, we met with the executive staff of the American Booksellers Association to seek additional ways for independent booksellers and independent publishers to support each other. As a result, ABA will participate in a PMA-U panel and in the PMA Trade Distribution Program.

PMA members are invited to utilize the three major Book Sense programs: Advance Access/Book Sense 76, the bookseller’s White Box, and the Co-op Program. (An upcoming article will detail these opportunities.) We will aim to join the buying power of both organizations to decrease costs and increase the number of member benefits.

In addition, PMA has now been invited to participate in the ABA’s Booksellers Advisory Council to explore ideas about relationships with independent books…IBPA Members – Click here to view the full article (login required).

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