President’s Column :
Meeting the Needs of the Moment

August 2003
by Don Tubesing

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In publishing, like in life, timing is a critical factor in any success. Attempting the right task at the wrong time seldom produces optimum results. And what’s more, it wears you out.

On the one hand, trying to accomplish a project ahead of its time takes extra energy–energy that’s wasted. Better to wait a bit. Throttle back until the time is right for the project to unfold naturally. If you’re afraid of missing the boat, remember the Titanic.

On the other hand, lagging behind through indecision and procrastination creates frustration and a frantic need to catch up. There are right moments for bold daring action. Seize them and go for it. It’s just too hard to work against the unfolding rhythm. And it’s a lot easier and more effective to flow with it.


Karios Moments

The ancient Greeks used the word kairos to describe the “right time”–the perfect time for an event to unfold naturally. You have probably experienced some of these magic kairos moments when you felt in harmony with your natural rhythm, were in tune with the needs of the moment, and responded smoothly and effectively to the challenge before you. These are the moments that breed passion and produce results.

In your life, or in your work, are you in touch these days with your sense of proper timing? Is this insight guiding you as you invest yourself each day? Or are you out of synch–ahead of…IBPA Members – Click here to view the full article (login required).

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