Postcards from the Edge

December 2006
by Florrie Binford Kichler

« Back to Independent Articles

Postcards from the Edge

PRESIDENT’S DESK

 

by Florrie Binford Kichler

 

Postcards from the Edge

 

Meet the humble
postcard—a low-cost, high-impact, versatile marketing tool in the
publisher’s arsenal that improves your competitive edge.

 

Book marketing with postcards is
one of the most cost-effective and customer-effective direct-mail marketing
campaigns you can launch. Whether you have one title or 200, a postcard with
your book cover(s) on one side and a promotional blurb on the other is
comparatively inexpensive and lends itself particularly well to a wide variety
of promotions. Why? For a baker’s-dozen reasons.

 

24
cents vs. 39 cents. The cost
difference between mailing a first-class envelope and a first-class postcard is
15 cents per piece. That means the postage for a mailing of 500 one-ounce
envelopes will cost $195, compared to $120 for 500 postcards. Do the math. With
a monthly mailing, you will save $900 in a year.

 

Inexpensive
production. Two thousand postcards
with four-color front and one-color back can cost less then 10 cents each and
are an instant mini-billboard for your book(s). Delivery time is rarely longer
than two weeks. There are many postcard printers, incl…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.