Pointers for Powerful Email Newsletters

March 2009
by Katelynn Knutson

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Pointers for Powerful Email Newsletters

by Katelynn Knutson

In this age of hyperinteractive media and communication, it is essential to maintain routine contact with readers, clients, and customers. There is nothing like personal contact, but let’s face it, communicating via email is often a preferable way to correspond. Email allows us to be clear and concise, saving us lots of time. It also lets us edit what we say before sending it and customize a message so that it is attractive and attention grabbing. An e-newsletter is just what the doctor ordered.

If you already have an e-newsletter, it’s great to know that subscribers actually want to read what you send out. They have chosen to receive your daily, weekly, or monthly updates. So treat them well and offer them something of value.

Here are some basic things to keep in mind when sending an e-newsletter.

Define your purpose. This should be the first thing you establish. Determine the purpose of each issue of your newsletter and then make sure it is clear throughout. The whole point of email marketing is to get an idea across to as many people as possible. Take advantage of this and truly spend time developing the specific idea you want to convey. Then include the most important information at…IBPA Members – Click here to view the full article (login required).

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