Podcasts: The What, the Why, and the How

December 2009
by Linda Carlson

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Podcasts: The What, the Why, and the How

by Linda Carlson

For the IBPA members who got into publishing because they loved speaking or broadcasting, podcasts are a natural extension of marketing efforts. Using them is fairly easy for those who understand such geek-speak as RSS and Zune.

For the rest of us, I’m going to spell out what podcasts are, how they can be produced, and why you might consider creating them. And if jargon tempts you to turn the page right now, rest assured that you’re going to find information basic enough for even technophobes on shoestring budgets.

Podcasts have been around long enough to be included in the Oxford English Dictionary, which defines them as digital recordings of broadcasts that are available on the Internet for downloading to a personal audio player. PC Magazine’s Web site goes a little further, explaining that although podcasts were originally intended for iPods, many are now played on computers and other devices. Similarly, although the first were only audio, some now include images and video.

A podcast with video sounds like the same thing you see on YouTube. But there’s a difference, says Christopher Kenneally, director of author relations at the Copyright Clearance Center, and the difference is tha…IBPA Members – Click here to view the full article (login required).

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