PMA – Celebrating 20!
A Short History of What Happened When

June 2003
by Jan Nathan

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The first PMA newsletter was called PASCAL Info (the former name of the Publishers Marketing Association was Publishers Association of Southern California or PASCAL). That newsletter debuted in October 1983 (printed entirely in green), and the four-pager’s headline copy promoted a meeting at which PASCAL President Richard Bye (then with Red Rose Books), and PASCAL Board member Kiran S. Rana (Hunter House Inc.) spoke on the “Frankfurt Hustle.” The newsletter also included a one-page ad urging members to engage in a cooperative book exhibit at the American Library Association and California Library Association conferences. The Board of Directors of PASCALexpressedthe same vision that the current PMA Board has of sharing and celebrating each publisher’s success in this challenging, yet joyful world of independent publishing.
When PASCAL turned into PMA, Richard Bye transitioned to the position of President of the new Publishers Marketing Association. PASCAL Info became the PMA Newsletter in March 1986 to reflect the group’s name change.

The PMA Newsletter was also printed in green at first, and it continued to promote meetings on the front page (the initial PMA Newsletter noted the first joint meeting with the San Diego Publishers Group). The marketing programs had been expanded to include the co-op mailings that exist today, and the Newsletter announced the second annual Resource Directory.IBPA Members – Click here to view the full article (login required).

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