Picture This: A Quick Introduction to Book Trailers

April 2009
by Rocky Lang

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Picture This: A Quick Introduction to Book Trailers

by Rocky Lang

Films based on existing material have never been hotter. In 2006 more than 50 books were made into movies, and in 2007 more than 70 books hit the screen.

One way a small publisher and/or an author might get attention from Hollywood producers, agents, or executives is by using a book trailer. Movie trailers have been around since 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers. Before long, teasers and trailers were regularly made to create buzz for new movies, and now they can be used for marketing books.

Their appeal has a lot to do with saving time. As the Academy Award–winning director and producer Sydney Pollack once told me, “It’s hard to read a 500-page manuscript or a script from an unproduced writer, but if they send me a DVD or piece of their movie, I can watch it, and very often there is a very good idea there.” In other words, a book trailer might do more to spark interest in a movie version of a manuscript than the manuscript itself would.

Book trailers have other uses too. In today’s world, with its thirst for immediate information, writers and publishers are hir…IBPA Members – Click here to view the full article (login required).

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