Philanthropy Pays Off

September 2004
by Malcolm Campbell

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Recently, after reconciling our 2003 books, I wrote a check to the National Center for Family Literacy (NCFL) equaling 1 percent of last year’s pretax profits. It was our second straight year of making a contribution to the NCFL.

The amount wasn’t much–maybe the equivalent of buying a new filing cabinet or a couple months’ worth of long distance. But donating 1 percent to promote adult and family literacy is something Walkabout Press will do every year we make money. Because we plan to grow and prosper, our donations will get bigger with time. (In years that we do not make a profit, we’ll provide a baseline donation.)

NCFL ( is a national nonprofit organization whose mission is, essentially, to combat poverty by promoting literacy in the family.

“Welfare that works” is a simplified description of what happens when our nation’s poorest parents and children–people living in the bottom 20 percent of socioeconomic conditions–learn together. (NCFL’s research shows that dependence on public assistance is reduced by nearly 50 percent after adults complete one of the organization’s year-long literacy programs. If you like impressive facts and figures, visit

I’ll spare you the public-policy, social-sciencey description of all the NCFL programs and initiatives that our dollars support. For me, it comes down to this:

Our dollars help th…IBPA Members – Click here to view the full article (login required).

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