Personal Computing

September 1998
by Reid Goldsborough

« Back to Independent Articles

Personal computers are mysterious things, representing both promise and peril. Master their wizardry, and play a part in a bright and prosperous future. Fail to catch on, and get left behind in the technological junk heap of history.

The lure-the demand-to be computer-literate today is stronger than ever, a trend that’s bound to continue accelerating. Sure, you can do well in society today without knowledge of PCs, but you’ll have to work harder at it, same as doing without a telephone or a car.

The problem is, computers aren’t like other appliances. They’re many degrees of order more complex, and they’re much more likely to break down or not work at all, despite continuing improvements in these areas.

When consumers invest in a PC, and it doesn’t work as it should, they may blame themselves, thinking: “It’s just too complicated” or “I’m not smart enough” or “You have to be weaned on these things to work them right.” And too often, people give up.

Computer companies are to blame, partly. Their business model is based on pushing out millions of machines at a low profit margin per unit. Quality gets sacrificed. In all likelihood, any PC you buy will never be thoroughly tested before leaving the factory. Companies typically only spot-check batches of machines for defects in the manufacturing process.

But consumers are partly to blame as well, since most insist on a low price above all else. So it becomes a game of chance. You hand out your thousand or so dollars wh…IBPA Members – Click here to view the full article (login required).

Join Today!

« Back to Independent Articles

How to Get Involved!
Marketing Opportunities

From mailings to exhibits, see how IBPA's marketing programs help you grow your sales.

Educational Opportunities

Attend a seminar, ask an expert, and get more free advice with our educational programs.

Become a member

Access exclusive members-only benefits starting at just $10.