Our Snowball-Effect Strategy

December 2006
by Melynda Lee

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Our Snowball-Effect Strategy


by Melynda Lee


The phrase snowball effect
is often used to describe a bad situation that triggers a series of events that
compound the initial problem. In short, things go from bad to worse in a big
way. But the snowball effect can work to your advantage too, and when you’re
out there promoting your new title, there’s nothing like waking up to the
perfect snowfall, packing a handful into your fist, and starting it down the


This past April, Ironcroft
Publishing released Descending
from Duty, a debut thriller by an unknown author (my husband).
Since the story involves a WW II sub loose on Lake Michigan and has strong
regional flavor, we decided to concentrate our marketing efforts in the Great
Lakes region.


After we sent review copies, we
received good blurbs and mentions from sources like Midwest Book Review, Bookviews.com, Independent Publisher,
and some national associations. But it was when we started spreading word about
the book through our network of friends, family, and acquaintances to the
second and third degrees that things really got interesting.


Get ready. A good friend’s husband
works with a man who is the brother of a political strategist of some renown.
This political…IBPA Members – Click here to view the full article (login required).

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