Our E-book Pricing Experiments

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June 2012
by Robert Rosenwald

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Poisoned Pen Press, which now has about 700 titles in print, started publishing e-books in 2008 and began to focus seriously on them in the middle of 2010 when Amazon.com changed its basic royalty structure from 35 percent to 70 percent.

At the end of last year, we created a series of experiments with pricing. As I write in mid-March 2012, we are figuring out what we, and perhaps other publishers, might learn from them.

From the beginning, I felt that e-books were going to be the new mass-market format and that they should be priced accordingly. So we had always priced our e-books at $6.99, retail. Of course, some prices are discounted by Amazon and some earn only a 35 percent royalty, so we don’t always receive the $4.89 results from a 70 percent discount of $6.99….IBPA Members – Click here to view the full article (login required).

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