Old Women, Good Time Girls, That Hockey Mom, and More: Epicenter’s Story

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July 2012
by Linda Carlson

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Kent Sturgis is the same cheerful, self-effacing publisher today as he was 20-some years ago, when four of us in the Seattle area decided to revive Book Publishers Northwest (BPNW). Despite the international success of an Alaskan legend title and national publicity during the McCain-Palin bid for the White House in 2008, Sturgis still runs Epicenter Press from a tiny office, still watches costs with the eagle eye of the newspaper editor he used to be . . . and still shows up late for most meetings.


Founded in 1988 in Fairbanks, AK, by Sturgis and Lael Morgan, Epicenter is an excellent example of a company that identified a marketable regional focus and stuck to it—while diversifying to meet the challenges of today’s publishing environment. Sturgis, who heads the firm, is also a stellar example of someone who always seems willing to learn from others, and who devotes plenty of time to giving back; besides making that early commitment to BPNW in the 1990s, he served two terms as an IBPA (then PMA) director and then another two terms as president.

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